#B40404 Hex Color
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A dark, saturated red that burns more than it shouts. #b40404 reads bold and intense, which makes it a strong choice for calls to action, sale badges, and small accents rather than full backgrounds. White text on it hits about 7.1:1 contrast, so it passes AA for body copy. Pair it with charcoal or warm cream to keep it from overpowering a palette. Its hex code is #b40404.
Questions about #b40404
What is #b40404 in RGB, HSL and CMYK?
In RGB, #b40404 is rgb(180, 4, 4), in HSL hsl(0, 96%, 36%) and in CMYK 0%, 98%, 98%, 29%. Browse more shades of red with names and hex codes.
What colors pair well with #b40404?
#b40404 flatters charcoal, warm cream, and muted gold. It also looks richer next to deep navy than next to black, since the two darks hold their own edges instead of bleeding together.
Is #b40404 readable on white or black?
#b40404 has a 7.09:1 contrast ratio on white and 2.95:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.