#B31917 Hex Color
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Reach for #b31917 when a call to action or sale banner needs to stop the scroll. This deep red is saturated and dark, with a warm, slightly earthy undertone that reads bolder than brighter reds. It works best as an accent or supporting tone, since full backgrounds can feel heavy. White text passes AA against it at about 6.8:1 contrast, and the hex code #b31917 pairs well with navy.
Questions about #b31917
What is #b31917 in RGB, HSL and CMYK?
In RGB, #b31917 is rgb(179, 25, 23), in HSL hsl(1, 77%, 40%) and in CMYK 0%, 86%, 87%, 30%.
What colors pair well with #b31917?
Navy and cream make #b31917 feel richer, while charcoal keeps it grounded and moody. Avoid orange or pink neighbors, which compete with its warmth instead of balancing it.
Is #b31917 readable on white or black?
#b31917 has a 6.84:1 contrast ratio on white and 3.06:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.