#B31818 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#b31818 is a saturated, dark red that commands immediate attention. Its intense pigment works best as a high-impact accent or call-to-action button rather than a background. Pair this shade with soft, warm neutrals to temper its inherent aggression. For designers prioritizing accessibility, white text reads well against it with a 6.9:1 contrast ratio. The hex code for this powerful red is #b31818.
Questions about #b31818
What is #b31818 in RGB, HSL and CMYK?
In RGB, #b31818 is rgb(179, 24, 24), in HSL hsl(0, 76%, 40%) and in CMYK 0%, 87%, 87%, 30%.
What colors pair well with #b31818 in a design?
#b31818 works best when balanced by soft, warm neutrals to temper its aggression. Try pairing it with a creamy off-white or a warm beige to allow the red to pop as a call-to-action without overwhelming the layout.
Is #b31818 readable on white or black?
#b31818 has a 6.86:1 contrast ratio on white and 3.06:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.