#B31400 Hex Color
A bold, urgent red with orange heat
Dark and highly saturated, #b31400 has a warm red base with a slight orange undertone. Its urgent energy suits calls to action, sports branding, food packaging, and warning accents. Use it as a focused accent rather than a full background. White text remains highly legible at roughly 7:1 contrast. The hex code is #b31400.
Questions about #b31400
What is #b31400 in RGB, HSL and CMYK?
In RGB, #b31400 is rgb(179, 20, 0), in HSL hsl(7, 100%, 35%) and in CMYK 0%, 89%, 100%, 30%.
What colors pair well with #b31400?
#b31400 pairs well with white, cream, charcoal, and muted blue-green accents because its warm, saturated red benefits from quiet neutrals and controlled cool contrast in palettes, interfaces, packaging, and promotional graphics.
Where should #b31400 be used in a design?
#b31400 works best as a focused accent for calls to action, sports graphics, food packaging, badges, and warning details rather than a full-page background, where its high saturation can feel intense and overpower supporting content.
Is #b31400 readable on white or black?
#b31400 has a 6.96:1 contrast ratio on white and 3.01:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.