#B3003B Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Bold and highly saturated, #b3003b is a dark red with a cool berry undertone. Its strong intensity brings urgency, passion, and energy to branding, calls to action, sports graphics, and sales campaigns. Use it as a focused accent or supporting tone rather than a full-page background. The hex code #b3003b supports clear white text at about a 7:1 contrast ratio.
Questions about #b3003b
What is #b3003b in RGB, HSL and CMYK?
In RGB, #b3003b is rgb(179, 0, 59), in HSL hsl(340, 100%, 35%) and in CMYK 0%, 100%, 67%, 30%. Browse more shades of red with names and hex codes.
What colors pair well with #b3003b?
Does #b3003b read as warm or cool?
#b3003b reads as a cool dark red because its strong berry undertone leans toward magenta rather than orange, giving the shade a crisp, energetic character despite its depth and high saturation.
Where does #b3003b work best in a design?
Use #b3003b as a focused accent in calls to action, sports graphics, sale campaigns, and bold brand details; its high saturation can overwhelm a layout when applied across large background areas.
Is #b3003b readable on white or black?
#b3003b has a 7.04:1 contrast ratio on white and 2.97:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.