#B23526 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#b23526 is a warm, saturated red with earthy terracotta and brick undertones. Its medium-dark value brings energy and urgency without feeling neon, making it effective for calls to action, food branding, sports graphics, and rustic accents. Use it as a focused accent rather than a full-page background. White text reads clearly on the hex code #b23526.
Questions about #b23526
What is #b23526 in RGB, HSL and CMYK?
In RGB, #b23526 is rgb(178, 53, 38), in HSL hsl(6, 65%, 42%) and in CMYK 0%, 70%, 79%, 30%. Browse more shades of brown with names and hex codes.
Is #b23526 a warm or cool red?
#b23526 reads as a warm red because its earthy terracotta and brick undertones shift it away from a blue-based red, giving it energetic presence without the sharper feel of a neon or cool crimson.
What colors pair well with #b23526?
Where does #b23526 work best in design?
#b23526 works best as a focused accent for buttons, headlines, badges, food packaging, sports graphics, and rustic interiors rather than as a full-page background because its saturation can feel heavy across large areas.
Is #b23526 readable on white or black?
#b23526 has a 6.12:1 contrast ratio on white and 3.43:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.