#B12A48 Hex Color
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Reach for #b12a48 when a call to action needs to stop the scroll. This saturated red leans toward raspberry, warm and strong without tipping into neon. It carries urgency and passion, so it suits sales banners, sports branding, and romance themes. Treat it as an accent in a 60/30/10 palette, since it can overwhelm as a full background. White text holds up well on it, clearing AA at about 6.4:1 contrast.
Questions about #b12a48
What is #b12a48 in RGB, HSL and CMYK?
In RGB, #b12a48 is rgb(177, 42, 72), in HSL hsl(347, 62%, 43%) and in CMYK 0%, 76%, 59%, 31%. Browse more shades of red with names and hex codes.
What colors pair well with #b12a48?
Deep teal cools its warmth and makes the red feel richer than it does next to plain white. Warm neutrals like sand or soft gold also work for a calmer, food-friendly palette.
Is #b12a48 readable on white or black?
#b12a48 has a 6.37:1 contrast ratio on white and 3.29:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.