#B01D37 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#b01d37 is a dark, strongly saturated red with berry undertones and a serious, urgent edge. Its rich intensity suits calls to action, sports branding, sales graphics, and romantic accents. Use it as a small accent against warm cream or charcoal rather than a full background. White text reads clearly on it, with about 6.8:1 contrast. The hex code is #b01d37.
Questions about #b01d37
What is #b01d37 in RGB, HSL and CMYK?
In RGB, #b01d37 is rgb(176, 29, 55), in HSL hsl(349, 72%, 40%) and in CMYK 0%, 84%, 69%, 31%. Browse more shades of red with names and hex codes.
What colors pair well with #b01d37?
#b01d37 pairs well with warm cream for clear contrast, charcoal for a grounded look, and muted blush or dusty rose for a softer romantic palette, while restrained use keeps its strong saturation from overwhelming the layout.
Does #b01d37 read as warm or cool?
#b01d37 reads as a warm-leaning red because its deep berry undertones shift it away from a clean primary red and give the shade a richer, more serious presence in visual layouts. It conveys urgency, confidence, and romance.
Is #b01d37 readable on white or black?
#b01d37 has a 6.82:1 contrast ratio on white and 3.07:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.