#AF78A9 Hex Color
Dusty magenta with tender depth

Muted and dusty, #af78a9 is a matte magenta with softened purple undertones and moderate lightness. Its restrained saturation gives layouts a tender, understated mood suited to cosmetics, fashion, romance, and children’s products. Use it as a supporting tone beside charcoal or deep plum; black text remains readable at about a 6.1:1 contrast ratio. The hex code is #af78a9.
Questions about #af78a9
What is #af78a9 in RGB, HSL and CMYK?
In RGB, #af78a9 is rgb(175, 120, 169), in HSL hsl(307, 26%, 58%) and in CMYK 0%, 31%, 3%, 31%.
What colors pair well with #af78a9?
#af78a9 pairs well with charcoal, deep plum, cream, and muted rose, balancing its dusty magenta base while preserving its softened purple undertones. Use charcoal for readable text, deep plum for depth, and cream for a softer editorial palette.
Is #af78a9 warm or cool?
#af78a9 reads as a soft, slightly cool magenta because its purple undertones temper the red, while its muted saturation keeps the effect gentle rather than vivid. It can still feel romantic and warm when paired with cream, blush, or other dusty tones.
Is #af78a9 readable on white or black?
#af78a9 has a 3.45:1 contrast ratio on white and 6.08:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.