#AE494B Hex Color
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#ae494b is a warm, mellow brick red with restrained saturation and earthy terracotta undertones. Its grounded character suits rustic branding, autumn palettes, food packaging, and warm accents, while its red base can add urgency or passion in sales and sports designs. Use it as a supporting tone or bold accent. White text reaches about a 5.4:1 contrast ratio, enough for WCAG AA body text. The hex code is #ae494b.
Questions about #ae494b
What is #ae494b in RGB, HSL and CMYK?
In RGB, #ae494b is rgb(174, 73, 75), in HSL hsl(359, 41%, 48%) and in CMYK 0%, 58%, 57%, 32%. Browse more shades of brown with names and hex codes.
What colors pair well with #ae494b?
The warm, muted red of #ae494b pairs well with charcoal, warm cream, muted olive, and dusty blush, creating contrast while preserving its earthy warmth in brand palettes and editorial layouts. Cream opens the palette for backgrounds, while charcoal strengthens text and structure.
Is #ae494b readable on white or black?
#ae494b has a 5.44:1 contrast ratio on white and 3.85:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.