#AD965D Hex Color
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This unsaturated, muted gold carries a warm and approachable feeling. Because it lacks intense brightness, #ad965d works well as a supportive background color for vintage-inspired branding or construction palettes. It provides enough contrast to keep black text legible, making it a reliable choice for readable body copy. Use this hex code sparingly as an accent to avoid making large layouts feel muddy.
Questions about #ad965d
What is #ad965d in RGB, HSL and CMYK?
In RGB, #ad965d is rgb(173, 150, 93), in HSL hsl(43, 33%, 52%) and in CMYK 0%, 13%, 46%, 32%. Browse more shades of brown with names and hex codes.
How do I use #ad965d effectively in design layouts?
#ad965d works best as a secondary or grounding accent rather than a primary fill, as its muted intensity can appear muddy in large doses. Pair it with dark charcoal text to ensure strong readability and a balanced, professional aesthetic.
Does #ad965d read as a warm or cool color?
#ad965d is firmly a warm, earthy tone that brings a natural, weathered quality to a palette. Because it lacks high saturation, it provides warmth without the aggressive brightness found in standard yellow or gold, making it feel approachable and established.
Is #ad965d readable on white or black?
#ad965d has a 2.87:1 contrast ratio on white and 7.29:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.