#AD4D5D Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#ad4d5d is a muted, medium-dark red with warm terracotta undertones. Its softened saturation gives it a grounded, rustic feel, while the red base still suggests energy, passion, and urgency. Use it as a supporting tone in branding, food packaging, autumn palettes, or sports graphics. This hex code also supports white text at about 5.3:1 contrast.
Questions about #ad4d5d
What is #ad4d5d in RGB, HSL and CMYK?
In RGB, #ad4d5d is rgb(173, 77, 93), in HSL hsl(350, 38%, 49%) and in CMYK 0%, 55%, 46%, 32%.
Which colors pair well with #ad4d5d in a design palette?
#ad4d5d pairs well with charcoal, warm cream, muted olive, and deep navy, creating contrast while preserving its terracotta warmth for packaging, editorial layouts, and grounded brand palettes without making the red feel too bright or harsh.
Is #ad4d5d readable on white or black?
#ad4d5d has a 5.25:1 contrast ratio on white and 3.99:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.