#AD2A3E Hex Color
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#ad2a3e is a dark, warm red with strong saturation and brick and terracotta undertones. Its weight brings intensity, passion, and rustic warmth to branding, food packaging, sports graphics, and autumn palettes. Use it as a small accent or call-to-action color rather than a full background. White text provides about 6.6:1 contrast. The hex code is #ad2a3e.
Questions about #ad2a3e
What is #ad2a3e in RGB, HSL and CMYK?
In RGB, #ad2a3e is rgb(173, 42, 62), in HSL hsl(351, 61%, 42%) and in CMYK 0%, 76%, 64%, 32%. Browse more shades of red with names and hex codes.
What colors pair well with #ad2a3e?
Is #ad2a3e warm or cool, and where should it be used?
#ad2a3e reads as a warm red because its brick and terracotta undertones add earthy yellow-brown warmth. Its strong saturation suits logos, packaging, sports graphics, and small accents or calls to action better than large backgrounds.
Is #ad2a3e readable on white or black?
#ad2a3e has a 6.60:1 contrast ratio on white and 3.17:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.