#AD051B Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#ad051b is a dark, highly saturated red with warm crimson undertones. Its strong chroma brings energy, urgency, and passion to calls to action, sports graphics, sales campaigns, and dramatic accents. Use it as a small accent beside charcoal or soft cream. White text reads clearly against this hex code, making it practical for bold buttons and banners.
Questions about #ad051b
What is #ad051b in RGB, HSL and CMYK?
In RGB, #ad051b is rgb(173, 5, 27), in HSL hsl(352, 94%, 35%) and in CMYK 0%, 97%, 84%, 32%.
What colors pair well with #ad051b?
#ad051b pairs well with charcoal, soft cream, and muted sage because those quieter tones temper its high saturation without competing for attention, giving designers options for sharper contrast, warm editorial layouts, or a more unexpected natural palette.
Is #ad051b readable on white or black?
#ad051b has a 7.46:1 contrast ratio on white and 2.81:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.