#AC5243 Hex Color
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Warm and muted, #ac5243 is a terracotta red with earthy brown undertones and mellow saturation. Its medium depth feels grounded and rustic while suggesting energy and confidence. Use the hex code as a supporting tone with charcoal or muted teal in branding, food, and autumn palettes. White text provides about 5.2:1 contrast, meeting WCAG AA for body text.
Questions about #ac5243
What is #ac5243 in RGB, HSL and CMYK?
In RGB, #ac5243 is rgb(172, 82, 67), in HSL hsl(9, 44%, 47%) and in CMYK 0%, 52%, 61%, 33%. Browse more shades of brown with names and hex codes.
What colors pair well with #ac5243?
#ac5243 pairs well with charcoal for a grounded, high-contrast look, while muted teal adds a cooler counterpoint without overpowering its terracotta warmth; cream, beige, and natural wood tones soften its earthy depth for interiors, packaging, and autumn-inspired brand palettes.
Is #ac5243 readable on white or black?
#ac5243 has a 5.19:1 contrast ratio on white and 4.04:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.