#AB963E Hex Color
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Far from bright gold, #ab963e is a muted yellow-olive with a dusty, earthy feel. Its low saturation keeps things mellow and grounded, which suits outdoor brands, organic packaging, and utilitarian designs. It works best as a supporting tone or accent, since large fields can read muddy. Black text passes contrast on it, and it flatters deep navy.
Questions about #ab963e
What is #ab963e in RGB, HSL and CMYK?
In RGB, #ab963e is rgb(171, 150, 62), in HSL hsl(48, 47%, 46%) and in CMYK 0%, 12%, 64%, 33%. Browse more shades of brown with names and hex codes.
What colors pair well with #ab963e?
Deep navy makes #ab963e read richer and less flat, while charcoal keeps the pairing neutral and safe. For a warmer palette, try it with terracotta or cream.
Is #ab963e readable on white or black?
#ab963e has a 2.93:1 contrast ratio on white and 7.16:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.