#AB7743 Hex Color
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#ab7743 is a muted, warm orange with earthy brown undertones and a mellow, grounded character. Its understated energy suits food packaging, autumn campaigns, construction safety accents, and youth-focused branding. Use it as a supporting tone with navy or cream; black text provides about 5.5:1 contrast for readable body copy. The hex code for this orange is #ab7743.
Questions about #ab7743
What is #ab7743 in RGB, HSL and CMYK?
In RGB, #ab7743 is rgb(171, 119, 67), in HSL hsl(30, 44%, 47%) and in CMYK 0%, 30%, 61%, 33%. Browse more shades of orange with names and hex codes.
Does #ab7743 read as a warm or cool color?
#ab7743 reads as a warm, muted orange because its hue leans toward orange while its brown undertones add earthy depth, giving it a mellow, grounded character instead of the sharp energy associated with brighter orange shades.
What colors pair well with #ab7743?
Is #ab7743 readable on white or black?
#ab7743 has a 3.85:1 contrast ratio on white and 5.45:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.