#AA3E47 Hex Color
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#aa3e47 is a warm, fairly saturated red with muted terracotta and brick undertones. Its grounded yet energetic character suits food branding, autumn palettes, rustic interiors, and bold call-to-action accents. Pair it with cream or deep navy for balance. White text reaches about 6:1 contrast, meeting WCAG AA for body text. The hex code is #aa3e47.
Questions about #aa3e47
What is #aa3e47 in RGB, HSL and CMYK?
In RGB, #aa3e47 is rgb(170, 62, 71), in HSL hsl(355, 47%, 45%) and in CMYK 0%, 64%, 58%, 33%. Browse more shades of red with names and hex codes.
What colors pair well with #aa3e47?
Does #aa3e47 read as warm or cool?
#aa3e47 reads as a warm red because its muted terracotta and brick undertones shift it away from a blue-based red toward a grounded, slightly weathered appearance rather than a crisp, cool one. That warmth suits autumn themes and rustic design.
Is #aa3e47 readable on white or black?
#aa3e47 has a 6.01:1 contrast ratio on white and 3.48:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.