#A994CE Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

Wedding stationery and wellness branding often call for a muted lavender like this. #a994ce is a pastel purple pulled toward gray, the way mixing gray tones down any hue, so it reads gentle rather than loud. Use it as a supporting tone with deep plum or charcoal, since it can wash out beside plain white. Black text passes contrast checks on it.
Questions about #a994ce
What is #a994ce in RGB, HSL and CMYK?
In RGB, #a994ce is rgb(169, 148, 206), in HSL hsl(262, 37%, 69%) and in CMYK 18%, 28%, 0%, 19%. Browse more shades of purple with names and hex codes.
What colors pair well with #a994ce?
Deep plum, charcoal, and warm terracotta all give #a994ce the contrast its soft pastel nature needs. Next to plain white it can look washed out, so darker partners work better.
Is #a994ce readable on white or black?
#a994ce has a 2.68:1 contrast ratio on white and 7.81:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.