#A9696F Hex Color
Dusty warmth with restrained energy

Muted and matte, #a9696f is a warm reddish red with dusty gray undertones and moderate lightness. Its softened saturation keeps the mood calm and understated while preserving a hint of energy. Use this hex code as a supporting tone for branding, romance, food, or editorial layouts. It works well behind black body text, which reaches about 4.9:1 contrast.
Questions about #a9696f
What is #a9696f in RGB, HSL and CMYK?
In RGB, #a9696f is rgb(169, 105, 111), in HSL hsl(354, 27%, 54%) and in CMYK 0%, 38%, 34%, 34%. Browse more shades of red with names and hex codes.
What colors pair well with #a9696f?
Is #a9696f readable on white or black?
#a9696f has a 4.25:1 contrast ratio on white and 4.93:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.