#A7544D Hex Color
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#a7544d is a muted, matte red with warm terracotta and dusty brown undertones. Its moderate lightness and low saturation create a grounded, understated feel, while the red base still suggests energy and urgency. Use it as a supporting tone or warm accent in rustic, food, autumn, and traditional designs. The hex code #a7544d supports white text at about 5.2:1 contrast, enough for WCAG AA body text.
Questions about #a7544d
What is #a7544d in RGB, HSL and CMYK?
In RGB, #a7544d is rgb(167, 84, 77), in HSL hsl(5, 37%, 48%) and in CMYK 0%, 50%, 54%, 35%. Browse more shades of brown with names and hex codes.
What colors pair well with #a7544d?
#a7544d pairs well with cream, charcoal, olive, and muted navy because its dusty warmth benefits from soft contrast rather than bright saturation in brand palettes, packaging, and editorial layouts with warm visual weight. Use cream to lighten the palette, charcoal for structure, or olive to reinforce its earthy character.
Does #a7544d read as warm or cool?
#a7544d reads warm because its muted red base leans toward terracotta, with brown undertones that soften the hue and keep its warmth mellow rather than fiery across print, interiors, packaging, and interface accents. That grounded quality works best beside warm neutrals or restrained natural textures.
Is #a7544d readable on white or black?
#a7544d has a 5.22:1 contrast ratio on white and 4.01:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.