#A40404 Hex Color

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Hex color #a40404 graphic
This deep, saturated red demands immediate attention. Because #a40404 is so intense, it performs best as a high-impact accent color rather than a dominant background. It pairs well with charcoal or soft cream to balance its aggressive nature. White text reads clearly against this shade, making it a functional choice for high-contrast alerts or call-to-action buttons. The hex code for this powerful red is #a40404.

Questions about #a40404

What is #a40404 in RGB, HSL and CMYK?
In RGB, #a40404 is rgb(164, 4, 4), in HSL hsl(0, 95%, 33%) and in CMYK 0%, 98%, 98%, 36%.
What is the best way to use #a40404 in web design?
Because #a40404 is highly aggressive, use it primarily for small, high-impact call-to-action buttons or alert notifications rather than large background areas. It creates excellent contrast against white or very light backgrounds, making it a reliable choice for critical user interface elements that need to pop.
Does #a40404 work well with neutral tones?
Yes, #a40404 pairs exceptionally well with neutrals like charcoal or soft cream to ground its intensity. These pairings balance the visual weight of such a deep red, allowing the color to stand out without feeling overwhelming or straining the viewer's eyes.
Is #a40404 readable on white or black?
#a40404 has a 8.08:1 contrast ratio on white and 2.59:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.