#A31D1F Hex Color
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The hex code #a31d1f is a dark, saturated red with warm brick and terracotta undertones. Its strong presence suits calls to action, sports branding, food packaging, and autumn palettes, but large backgrounds can feel heavy. Use it as a focused accent with cream, charcoal, or muted olive. White text achieves about 7.6:1 contrast.
Questions about #a31d1f
What is #a31d1f in RGB, HSL and CMYK?
In RGB, #a31d1f is rgb(163, 29, 31), in HSL hsl(359, 70%, 38%) and in CMYK 0%, 82%, 81%, 36%.
What colors pair well with #a31d1f?
Cream, charcoal, and muted olive pair well with #a31d1f, balancing its warm, saturated red and keeping it focused as an accent rather than letting it dominate a larger page layout. Use cream for softer contrast, charcoal for a grounded look, or olive for an autumn palette.
Is #a31d1f a warm or cool red?
#a31d1f reads as a warm red because its dark base carries brick and terracotta undertones, giving it more earthy orange warmth than blue or berry coolness in most palette pairings. It feels more grounded than a bright primary red, especially beside cream or muted neutrals.
Is #a31d1f readable on white or black?
#a31d1f has a 7.62:1 contrast ratio on white and 2.75:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.