#9B3232 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#9b3232 is a dark, muted red with warm brown undertones, giving it a grounded terracotta character. Its serious, rustic mood suits branding, autumn palettes, food packaging, and dramatic backgrounds. Use this shade as a strong supporting tone with cream or charcoal. The hex code #9b3232 also supports clear white text, with about 7.3:1 contrast.
Questions about #9b3232
What is #9b3232 in RGB, HSL and CMYK?
In RGB, #9b3232 is rgb(155, 50, 50), in HSL hsl(0, 51%, 40%) and in CMYK 0%, 68%, 68%, 39%.
What colors pair well with #9b3232?
The #9b3232 hex color pairs well with cream, charcoal, and muted sage, because these tones balance its warm brown undertones while preserving its grounded, rustic character across digital layouts and printed materials. Cream creates a softer look, while charcoal gives it a more restrained, dramatic edge.
Does #9b3232 read as a warm or cool red?
#9b3232 reads as a warm red because its deep red base is softened by brown undertones, giving it a more earthy, grounded feel than a bright or blue-leaning red in most palettes. It suits autumn themes, rustic branding, and rich supporting accents.
Is #9b3232 readable on white or black?
#9b3232 has a 7.25:1 contrast ratio on white and 2.89:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.