#9A7770 Hex Color
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Muted and ashy, #9a7770 is a dusty red with soft brown undertones and low saturation. Its matte appearance suits understated branding, supporting panels, packaging, and romantic or food-focused designs. Pair it with charcoal or warm ivory, since it can look muddy across large fields. Black text reads clearly at about 5.2:1 contrast. The hex code is #9a7770.
Questions about #9a7770
What is #9a7770 in RGB, HSL and CMYK?
In RGB, #9a7770 is rgb(154, 119, 112), in HSL hsl(10, 17%, 52%) and in CMYK 0%, 23%, 27%, 40%.
What colors pair well with #9a7770?
Is #9a7770 a warm or cool color?
It reads as a warm, muted red because its dusty hue is softened by brown undertones rather than blue or violet, making it well suited to cozy, understated layouts beside cream or dark neutral accents.
Is #9a7770 readable on white or black?
#9a7770 has a 4.00:1 contrast ratio on white and 5.24:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.