#9A3C40 Hex Color
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Muted and warm, #9a3c40 is a dark terracotta red with dusty brown undertones. Its restrained saturation gives layouts a grounded, serious mood while preserving energy and warmth. Use the hex code as a supporting tone for rustic branding, autumn palettes, food packaging, or sports designs, pairing it with cream and deep navy. White text achieves about 6.8:1 contrast.
Questions about #9a3c40
What is #9a3c40 in RGB, HSL and CMYK?
In RGB, #9a3c40 is rgb(154, 60, 64), in HSL hsl(357, 44%, 42%) and in CMYK 0%, 61%, 58%, 40%. Browse more shades of brown with names and hex codes.
What colors pair well with #9a3c40?
What makes #9a3c40 look warm rather than cool?
#9a3c40 reads as warm because its red base is softened by dusty brown undertones, giving it an earthy terracotta appearance rather than the crisp, blue-leaning feel associated with cooler reds.
Is #9a3c40 readable on white or black?
#9a3c40 has a 6.78:1 contrast ratio on white and 3.09:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.