#9976AD Hex Color
A muted purple with cool poise
Muted and cool, #9976ad is a dusty purple with gray undertones and a matte, low-saturation finish. Its restrained lightness suits spiritual, luxury, gaming, and confectionery branding without feeling loud. Use it as a supporting tone beside charcoal, ink navy, or warm cream. Black text remains readable for small body copy. The hex code is #9976ad.
Questions about #9976ad
What is #9976ad in RGB, HSL and CMYK?
In RGB, #9976ad is rgb(153, 118, 173), in HSL hsl(278, 25%, 57%) and in CMYK 12%, 32%, 0%, 32%. Browse more shades of purple with names and hex codes.
What colors pair well with #9976ad?
Is #9976ad readable on white or black?
#9976ad has a 3.78:1 contrast ratio on white and 5.54:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.