#99769B Hex Color
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Dusty and muted, this purple sits at mid-lightness with heavy gray undertones. The hex code #99769b works best as a supporting tone or UI background, where black text stays readable at about 5.4:1 contrast. It flatters deep olive and warm mustard far more than plain white.
Questions about #99769b
What is #99769b in RGB, HSL and CMYK?
In RGB, #99769b is rgb(153, 118, 155), in HSL hsl(297, 16%, 54%) and in CMYK 1%, 24%, 0%, 39%. Browse more shades of purple with names and hex codes.
What colors pair well with #99769b?
Deep olive and warm mustard bring out its gray undertones, while burgundy adds richness for luxury or wine-themed designs. Avoid pale pastels, which wash this shade out.
Is #99769b readable on white or black?
#99769b has a 3.87:1 contrast ratio on white and 5.41:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.