#994B3A Hex Color
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#994b3a is a muted, warm red with earthy brown undertones and a grounded terracotta character. Its mellow saturation feels rustic and confident rather than loud, making it effective for food, autumn, and heritage branding. Use it as a supporting tone with cream or deep navy. White text remains readable at body sizes. The hex code is #994b3a.
Questions about #994b3a
What is #994b3a in RGB, HSL and CMYK?
In RGB, #994b3a is rgb(153, 75, 58), in HSL hsl(11, 45%, 41%) and in CMYK 0%, 51%, 62%, 40%.
What colors pair well with #994b3a?
#994b3a pairs well with cream for a soft, warm palette, while navy adds contrast and structure; muted olive can extend its earthy feel without competing with the red-brown undertone or making the composition feel loud.
Is #994b3a a warm or cool color?
#994b3a reads as warm because its red base is softened by brown and terracotta undertones, giving it a grounded, rustic character instead of the crisp, energetic feel associated with blue-based reds.
Does #994b3a work with white text?
White text on #994b3a generally provides WCAG AA contrast for normal body text, while black text is weaker and should be checked carefully or limited to larger text.
Is #994b3a readable on white or black?
#994b3a has a 6.13:1 contrast ratio on white and 3.42:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.