#990012 Hex Color
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A dark red with the depth of red wine, #990012 sits closer to maroon than to bright scarlet. Its low lightness keeps it moody and serious, which suits wine labels, autumn palettes, and formal branding. It works best as a dominant base rather than a small accent. White text reads clearly on it at about 8.9:1 contrast, so it handles body copy on screens and print.
Questions about #990012
What is #990012 in RGB, HSL and CMYK?
In RGB, #990012 is rgb(153, 0, 18), in HSL hsl(353, 100%, 30%) and in CMYK 0%, 100%, 88%, 40%. Browse more shades of red with names and hex codes.
What colors pair well with #990012?
Soft gold, warm cream, and sage all lift #990012 without washing it out. Skip bright reds and oranges nearby, since they blur into its dark undertone.
Is #990012 readable on white or black?
#990012 has a 8.88:1 contrast ratio on white and 2.36:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.