#988D68 Hex Color
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The hex code #988d68 is a muted yellow-olive with warm gray undertones and a matte, dusty finish. Its low saturation creates an understated, earthy mood suited to outdoor brands, organic packaging, construction, and budget-focused designs. Use it as a supporting tone beside charcoal or dark brown; black text remains readable at about 6.3:1 contrast.
Questions about #988d68
What is #988d68 in RGB, HSL and CMYK?
In RGB, #988d68 is rgb(152, 141, 104), in HSL hsl(46, 19%, 50%) and in CMYK 0%, 7%, 32%, 40%. Browse more shades of brown with names and hex codes.
What colors pair well with #988d68?
Pair #988d68 with charcoal or dark brown for grounded contrast, or soften it with cream and muted neutrals; its dusty yellow-olive base also suits restrained terracotta and sage accents in natural, low-saturation palettes.
Does #988d68 read as warm or cool?
#988d68 reads as warm because its muted yellow-olive base outweighs its gray undertones, while the gray softens the hue rather than making it cool, giving the color a dusty, weathered character that feels earthy instead of bright or saturated.
Is #988d68 readable on white or black?
#988d68 has a 3.30:1 contrast ratio on white and 6.34:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.