#987B66 Hex Color

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Hex color #987b66 graphic
#987b66 is a muted, ashy orange with low saturation and a matte, dusty finish. Its subdued warmth suggests calm and understated optimism. Use it as a supporting tone with navy or charcoal in autumn branding, food packaging, sports graphics, or construction accents. Black text reaches about 5.4:1 contrast. The hex code is #987b66.

Questions about #987b66

What is #987b66 in RGB, HSL and CMYK?
In RGB, #987b66 is rgb(152, 123, 102), in HSL hsl(25, 20%, 50%) and in CMYK 0%, 19%, 33%, 40%. Browse more shades of brown with names and hex codes.
Which colors pair well with #987b66?
#987b66 pairs well with navy, charcoal, and warm off-whites because its muted orange warmth benefits from deep contrast while soft, restrained neutrals preserve its matte, understated character in branding and packaging palettes. Use navy for stronger separation and charcoal for a softer, grounded effect.
Is #987b66 readable on white or black?
#987b66 has a 3.91:1 contrast ratio on white and 5.36:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.