#987769 Hex Color

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Hex color #987769 graphic
This muted, dusty orange resembles dry clay with a matte finish. The hex code for this ashy shade is #987769. Since it is dark enough for high contrast, black text remains legible on top. Use it as a grounding base color rather than a bright accent. It works well when paired with soft cream or dark charcoal.

Questions about #987769

What is #987769 in RGB, HSL and CMYK?
In RGB, #987769 is rgb(152, 119, 105), in HSL hsl(18, 19%, 50%) and in CMYK 0%, 22%, 31%, 40%. Browse more shades of brown with names and hex codes.
What colors pair well with #987769?
#987769 works best when anchored by high-contrast neutrals. It pairs elegantly with charcoal for a sophisticated, modern look, or with cream to accentuate its soft, dusty undertones without overpowering the subtle, clay-like warmth of the shade.
Is #987769 readable on white or black?
#987769 has a 4.05:1 contrast ratio on white and 5.17:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.