#985E40 Hex Color
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#985e40 is a muted, warm orange-brown with earthy red undertones and moderate depth. Its mellow saturation suggests comfort and reliability, with a vintage feel suited to coffee, chocolate, and artisan branding. Use it as a supporting tone with cream or dark navy. White text meets WCAG AA body-text contrast at about 5.2:1. The hex code is #985e40.
Questions about #985e40
What is #985e40 in RGB, HSL and CMYK?
In RGB, #985e40 is rgb(152, 94, 64), in HSL hsl(20, 41%, 42%) and in CMYK 0%, 38%, 58%, 40%. Browse more shades of brown with names and hex codes.
What colors pair well with #985e40?
Does #985e40 read as warm or cool?
#985e40 reads as warm because its orange-brown base and earthy red undertones create a sunbaked, grounded impression; its muted saturation keeps that warmth restrained, giving designs a dependable vintage character rather than a bright or playful one.
Where does #985e40 work best?
Use #985e40 as a supporting color in coffee packaging, chocolate-inspired palettes, artisan branding, editorial accents, and cozy interiors; pair it with lighter backgrounds so its moderate depth remains approachable rather than visually heavy.
Is #985e40 readable on white or black?
#985e40 has a 5.23:1 contrast ratio on white and 4.01:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.