#980323 Hex Color

Online color picker to view shades, tints, color codes, and complementary colors

Hex color #980323 graphic
This deep, saturated crimson carries a serious tone suited for high-impact branding. Because of its intensity, #980323 works best as an accent color rather than a large background field to avoid overwhelming the viewer. It pairs unexpectedly well with soft sage greens or warm grays for a modern aesthetic. White text remains highly readable over this dark shade, ensuring accessibility for interface design.

Questions about #980323

What is #980323 in RGB, HSL and CMYK?
In RGB, #980323 is rgb(152, 3, 35), in HSL hsl(347, 96%, 30%) and in CMYK 0%, 98%, 77%, 40%. Browse more shades of red with names and hex codes.
How should I use #980323 in a user interface?
Use #980323 as a strategic accent color for call-to-action buttons or highlights rather than a background. Because of its dark, saturated nature, white text provides excellent readability against it, ensuring your design remains accessible and professional for all users.
What colors pair well with #980323 for a modern palette?
Pair #980323 with sage or cool-toned charcoal to soften its intensity. These natural, desaturated tones create a sophisticated balance, allowing the crimson to stand out without overwhelming the overall composition of your visual interface or branding layout.
Is #980323 readable on white or black?
#980323 has a 8.85:1 contrast ratio on white and 2.37:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.