Blood Red
Deeply intense red with warm undertones
Blood Red is an intense, deep shade with strong warm undertones. It carries a heavy, serious mood that works best as a 10% accent rather than a primary background color. Use it sparingly to draw attention to call-to-action buttons or alert text. Because white text offers 9.0:1 contrast, the hex code #980002 pairs cleanly with high-contrast type for formal, impactful branding.
Questions about Blood Red
What is the hex code for Blood Red?
Blood Red is #980002. In RGB that is rgb(152, 0, 2), in HSL hsl(359, 100%, 30%) and in CMYK 0%, 100%, 99%, 40%.
How should I effectively use #980002 in a design layout?
This shade functions best as a high-impact accent color for call-to-action buttons or critical alert notifications. Because of its dark and serious nature, it can overwhelm a viewer if used as a primary background or full-page fill.
Is Blood Red readable on white or black?
Blood Red has a 8.98:1 contrast ratio on white and 2.33:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.