#978961 Hex Color

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Hex color #978961 graphic
#978961 is a muted yellow-olive with warm earthy undertones and a matte, dusty finish. Its low saturation creates an understated mood suited to nature branding, outdoor products, construction, and budget-focused designs. Use it as a supporting tone with charcoal or faded rust; black text remains readable for small body copy. The hex code is #978961.

Questions about #978961

What is #978961 in RGB, HSL and CMYK?
In RGB, #978961 is rgb(151, 137, 97), in HSL hsl(44, 22%, 49%) and in CMYK 0%, 9%, 36%, 41%. Browse more shades of brown with names and hex codes.
What colors pair well with #978961?
Pair #978961 with charcoal for strong contrast, terracotta or faded rust for warmth, and muted sage for a natural palette that supports its dusty yellow-olive character without making the overall design feel overly bright or busy.
Does #978961 look warm or cool?
#978961 reads as a warm, muted yellow-olive because its yellow and earthy undertones outweigh its restrained saturation, giving it an organic, weathered presence rather than the crisp, fresh feeling associated with cooler greens.
Is #978961 readable on white or black?
#978961 has a 3.46:1 contrast ratio on white and 6.06:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.