#977469 Hex Color
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Reach for #977469 when a design needs red without the noise. This dusty, ashy red reads matte and understated, thanks to very low saturation and mid-range lightness. It works best as a supporting tone behind cream or charcoal type, and it pairs surprisingly well with deep teal. Black text passes WCAG AA at about 5.0:1 contrast. The hex code #977469 suits food packaging and romance branding.
Questions about #977469
What is #977469 in RGB, HSL and CMYK?
In RGB, #977469 is rgb(151, 116, 105), in HSL hsl(14, 18%, 50%) and in CMYK 0%, 23%, 30%, 41%. Browse more shades of brown with names and hex codes.
What colors pair well with #977469?
Pair #977469 with deep teal for contrast, or cream and charcoal for a softer, earthy palette. Olive and muted sage also flatter its ashy, brownish undertone.
Does #977469 read as a warm or cool color?
#977469 reads warm. Its red base sits over a brownish undertone, giving it a dry, earthy warmth rather than the heat of a brighter red.
Is #977469 readable on white or black?
#977469 has a 4.18:1 contrast ratio on white and 5.01:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.