#974927 Hex Color

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Hex color #974927 graphic
This muted, earthy brown carries a serious, grounded weight. As a warm tone with low saturation, #974927 works well as a subtle background for artisan branding or vintage-inspired layouts. It pairs nicely with cream or off-white for high legibility. Avoid using it in small UI text, as it can feel too muddy, but it shines as a strong, reliable accent color for moody compositions.

Questions about #974927

What is #974927 in RGB, HSL and CMYK?
In RGB, #974927 is rgb(151, 73, 39), in HSL hsl(18, 59%, 37%) and in CMYK 0%, 52%, 74%, 41%. Browse more shades of brown with names and hex codes.
How can I effectively use #974927 in UI design?
#974927 functions best as a strong accent rather than a primary text color to avoid muddy readability issues. It provides a reliable anchor when balanced against cream or off-white backgrounds, which maintains high legibility for modern artisan-style layouts.
What colors pair well with the brown tone of #974927?
This earthy brown pairs naturally with muted, organic tones to enhance its serious character. Complement it with sage green for a natural, vintage look, or use warm gray to keep the composition grounded and sophisticated without overwhelming the design.
Is #974927 readable on white or black?
#974927 has a 6.36:1 contrast ratio on white and 3.29:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.