#973B04 Hex Color
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Dark and muted, #973b04 has warm red-orange undertones and low lightness, creating a serious, grounded mood. The hex code #973b04 suits vintage packaging, coffee, tobacco, food, and artisan branding. Use it as a dominant background with white text, which achieves about 7.1:1 contrast, or pair it with cream for added warmth.
Questions about #973b04
What is #973b04 in RGB, HSL and CMYK?
In RGB, #973b04 is rgb(151, 59, 4), in HSL hsl(22, 95%, 30%) and in CMYK 0%, 61%, 97%, 41%. Browse more shades of brown with names and hex codes.
What colors pair well with #973b04?
What mood does #973b04 create in design?
#973b04 reads as a warm, grounded shade because its red-orange bias is muted by low lightness; it can suggest craft, comfort, and seriousness in coffee packaging, food branding, vintage layouts, and earthy interface accents.
Is #973b04 readable on white or black?
#973b04 has a 7.13:1 contrast ratio on white and 2.94:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.