#972721 Hex Color
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The hex code #972721 creates a dark, muted red with warm brown undertones and a grounded terracotta feel. Its fairly strong saturation brings energy and seriousness without looking bright, making it useful for rustic branding, autumn palettes, food packaging, and moody backgrounds. Use it as a supporting tone or bold accent; white text reaches about 8:1 contrast.
Questions about #972721
What is #972721 in RGB, HSL and CMYK?
In RGB, #972721 is rgb(151, 39, 33), in HSL hsl(3, 64%, 36%) and in CMYK 0%, 74%, 78%, 41%. Browse more shades of brown with names and hex codes.
What colors pair well with #972721?
Is #972721 warm or cool?
#972721 reads as a warm color because its dark red base carries noticeable brown undertones, giving it an earthy, terracotta-like appearance rather than the cooler, bluish look found in crimson or berry reds.
Is #972721 readable on white or black?
#972721 has a 7.99:1 contrast ratio on white and 2.62:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.