#971A08 Hex Color
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#971a08 is a dark, muted red with warm brown undertones. Its low lightness creates a serious, dramatic mood, while strong saturation adds energy and urgency. Use it as a bold accent in luxury, food, sports, or autumn branding, or for dark backgrounds with white text, which reaches about 8.5:1 contrast. The hex code is #971a08.
Questions about #971a08
What is #971a08 in RGB, HSL and CMYK?
In RGB, #971a08 is rgb(151, 26, 8), in HSL hsl(8, 90%, 31%) and in CMYK 0%, 83%, 95%, 41%. Browse more shades of brown with names and hex codes.
What colors pair well with #971a08?
#971a08 pairs well with cream, warm beige, charcoal, muted gold, and dusty rose, creating contrast without losing its autumnal warmth; use lighter neutrals to balance the shade and reserve this red for accents, buttons, headings, or small branding details.
Does #971a08 look warm or cool?
#971a08 reads as a warm red because its strong red base is shifted toward brown rather than blue, giving it earthy undertones that feel serious and grounded while its saturation adds energy to dramatic accents and autumn-inspired palettes.
Is #971a08 readable on white or black?
#971a08 has a 8.51:1 contrast ratio on white and 2.46:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.