#9695BE Hex Color
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Not quite lavender and nowhere near vivid, #9695be is a dusty gray-purple with a cool, ashy cast. Its low saturation keeps it calm and even-tempered, so it suits wellness branding, wedding stationery, and soft spring palettes. It works best as a supporting tone at 30% of a layout, and it holds small body text well since black on this hex code reaches about 7.3:1 contrast. Pair it with deep plum or muted teal to keep it from turning muddy.
Questions about #9695be
What is #9695be in RGB, HSL and CMYK?
In RGB, #9695be is rgb(150, 149, 190), in HSL hsl(241, 24%, 66%) and in CMYK 21%, 22%, 0%, 25%. Browse more shades of purple with names and hex codes.
What colors pair well with #9695be?
Deep plum, muted teal, and charcoal all flatter this dusty purple because they share its low saturation. Cream and warm gray also work, but avoid bright whites, which can make it look washed out.
Is #9695be readable on white or black?
#9695be has a 2.86:1 contrast ratio on white and 7.33:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.