#96716F Hex Color
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Muted and dusty, this reddish shade has a matte look with soft brown and gray undertones. It brings understated warmth to branding, romance, food packaging, and supporting elements, especially beside cream or deep navy. The hex color uses the hex code #96716f, and black text reaches about 4.9:1 contrast for readable body copy.
Questions about #96716f
What is #96716f in RGB, HSL and CMYK?
In RGB, #96716f is rgb(150, 113, 111), in HSL hsl(3, 16%, 51%) and in CMYK 0%, 25%, 26%, 41%. Browse more shades of brown with names and hex codes.
What colors pair well with #96716f?
Is #96716f a warm or cool color?
The #96716f hex color reads as a warm, muted reddish shade because its red base is softened by brown undertones, while gray reduces saturation and keeps the warmth understated rather than vivid.
Is #96716f readable on white or black?
#96716f has a 4.29:1 contrast ratio on white and 4.88:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.