#96490A Hex Color
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Coffee packaging, leather goods, and vintage labels often need a brown this dark. The hex code #96490a gives a muted, rust-leaning brown with real warmth but little brightness. It works best as a supporting tone behind cream or tan, since large fields can turn muddy. White text passes AA on it at about 6.5:1, handy for small body copy.
Questions about #96490a
What is #96490a in RGB, HSL and CMYK?
In RGB, #96490a is rgb(150, 73, 10), in HSL hsl(27, 88%, 31%) and in CMYK 0%, 51%, 93%, 41%. Browse more shades of brown with names and hex codes.
What colors pair well with #96490a?
Cream, tan, and olive flatter #96490a most, keeping the palette earthy without going flat. For stronger contrast, pair it with a muted teal or dusty blue-green.
Is #96490a readable on white or black?
#96490a has a 6.45:1 contrast ratio on white and 3.25:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.