#963E20 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
This dim, unsaturated shade of red carries an earthy weight that feels serious and grounded. The hex code #963e20 works best as an accent color, adding intensity without the aggression of a pure, bright red. It pairs effectively with off-white or cream tones for readability, as white text stands out clearly against this dark backdrop. Use it in moody branding to imply energy without overwhelming the design.
Questions about #963e20
What is #963e20 in RGB, HSL and CMYK?
In RGB, #963e20 is rgb(150, 62, 32), in HSL hsl(15, 65%, 36%) and in CMYK 0%, 59%, 79%, 41%.
How should I use #963e20 in a color palette?
#963e20 functions best as a grounding accent against neutral backgrounds rather than a primary color. It pairs naturally with cream or soft off-white tones to ensure readability while maintaining its earthy, sophisticated weight in web or print branding.
Is #963e20 readable on white or black?
#963e20 has a 6.98:1 contrast ratio on white and 3.00:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.