#963904 Hex Color
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Dark and heavily muted, this burnt brown sits low on the brightness scale, which gives it a heavy, grounded feel. The hex code #963904 suits moody backgrounds, vintage branding, and coffee or chocolate packaging. It reads muddy next to bright white, so pair it with cream or warm sand tones. White text passes AA comfortably here at about 7.3:1 contrast.
Questions about #963904
What is #963904 in RGB, HSL and CMYK?
In RGB, #963904 is rgb(150, 57, 4), in HSL hsl(22, 95%, 30%) and in CMYK 0%, 62%, 97%, 41%. Browse more shades of brown with names and hex codes.
What text color works best on #963904?
White text reads clearly on #963904 at about 7.3:1 contrast, which passes WCAG AA for body text. Black text falls short at roughly 2.9:1, so keep type light on this shade.
What colors pair well with #963904?
Cream, warm sand, and sage flatter this dark brown without competing with it. Bright white tends to wash it out, so lean toward softer neutrals in most palettes.
Is #963904 readable on white or black?
#963904 has a 7.28:1 contrast ratio on white and 2.88:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.