#960014 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
The hex code #960014 is a dark, highly saturated warm red with a subtle crimson undertone. Its heavy depth creates a serious, urgent mood suited to luxury branding, sports graphics, food packaging, and caution-focused designs. Use it as a strong accent or full background with white text, which reaches about 9.1:1 contrast for clear body copy.
Questions about #960014
What is #960014 in RGB, HSL and CMYK?
In RGB, #960014 is rgb(150, 0, 20), in HSL hsl(352, 100%, 29%) and in CMYK 0%, 100%, 87%, 41%.
What colors pair well with #960014?
#960014 pairs well with white, charcoal, cream, and muted gold, depending on the mood; white gives the strongest contrast, while warm neutrals soften its urgency and muted gold supports a richer, more luxurious palette.
Where does #960014 work best in design?
#960014 works best as a strong accent, headline background, or packaging color when you want energy, seriousness, or urgency, especially in luxury branding, sports graphics, food packaging, and caution-focused layouts.
Is #960014 readable on white or black?
#960014 has a 9.10:1 contrast ratio on white and 2.30:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.