#90471D Hex Color
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Somewhere between saddle leather and dark tobacco, this brown carries a muted, reddish warmth. The hex code #90471d sits low in lightness, which gives it a grounded, serious mood suited to rustic packaging, coffee branding, and moody layouts. It flatters cream and pale sage more than stark white, and white text passes AA contrast on it at about 6.8:1.
Questions about #90471d
What is #90471d in RGB, HSL and CMYK?
In RGB, #90471d is rgb(144, 71, 29), in HSL hsl(22, 66%, 34%) and in CMYK 0%, 51%, 80%, 44%. Browse more shades of brown with names and hex codes.
What colors pair well with #90471d?
Cream, pale sage, and dusty teal all lift #90471d without fighting its warm undertones. Stark white can feel harsh next to it, so softened neutrals usually read better in a palette.
Is #90471d readable on white or black?
#90471d has a 6.76:1 contrast ratio on white and 3.10:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.