#7B0F73 Hex Color
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Dark and richly saturated, #7b0f73 is a gloomy magenta with a slight purple undertone. It brings mystery, romance, and sensual charm to fashion, cosmetics, nightlife, and dramatic branding. Use it as a supporting color or bold background with white text, which reads clearly at about 9.7:1 contrast. The hex code is #7b0f73.
Questions about #7b0f73
What is #7b0f73 in RGB, HSL and CMYK?
In RGB, #7b0f73 is rgb(123, 15, 115), in HSL hsl(304, 78%, 27%) and in CMYK 0%, 88%, 7%, 52%.
What colors pair well with #7b0f73?
#7b0f73 pairs well with white, soft blush, muted mauve, charcoal, and warm metallic gold, balancing its saturated purple-magenta base with lighter, quieter, or contrasting accents for a refined palette that still feels dramatic.
Does #7b0f73 look warm or cool?
#7b0f73 reads as a cool-leaning magenta because its strong purple undertone shifts it away from warm red, creating a moody, sensual impression suited to evening palettes, cosmetics, and dramatic visual identities.
Is #7b0f73 readable on white or black?
#7b0f73 has a 9.73:1 contrast ratio on white and 2.15:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.